Jo Sampson is a leading British designer specialising in the creation of contemporary, bespoke and unique products for global luxury brands. She has worked in this field for almost two decades, successfully combining her instinctive flair for design and elegant, refined aesthetic with an in-depth approach to brand strategy. Jo’s philosophy stems from her finely honed experience in product, furniture and interior design.

Jo began her career at renowned design agencies in London and Milan. In 2002 she co-founded the leading commercial interior design company Blacksheep creating interiors for some of the world’s leading brands and Michelin-star chefs.


In 2011 she established the Jo Sampson Studio (JSS), which offers an intelligent and collaborative approach to design-led strategy and product design for the luxury lifestyle sector.

JSS works with clients who are seeking to reinvigorate or transform their brands. The studio offers expertise in Product Design, Brand consultancy and Art Direction.

Jo is a named designer for the luxury crystal brand Waterford and has several collections to her name. Her products are sold worldwide in stores such as Harrods, Neiman Marcus and Bloomingdales.

2017 will see the launch of her own contemporary furniture range for an established American brand.